GRAMMY
award winning super Reggae group keeps making history, and this time they’re
doing it in Kenya, Africa!
The
billboard chart topping group known for hits “Down By The River,” “She’s Still
Loving Me” and “Psalms 23” featuring Buju Banton, teams with Nigerian star and
sensation Patoranking with a song that is an ode to the ladies!
Under
the philosophy of French philosopher and political activist Simone Weil who
once said “attention is the rarest and purest form of generosity,” the comined
musical forces deliver the song “Pay Attention.” The song is the official second single from
the highly anticipated Spring 2019 new Morgan Heritage album. "We’ve
been working on the new album for almost 2 years and since setting up our roots
in Kenya, we long looked forward to filming a music video there and knew it
would take place on this new album. We didn’t know it would be for a song so
emotional that speaks to men and women around the world, who have been through
one thing or the next trying to maintain a healthy relationship. Relationship
health can easily be lost because we simply didn’t Pay Attention” Mojo
Morgan explained, with Gramps Morgan chiming in "Patoranking has been
an artist we’ve been following and have loved the progress he’s made in his
career over the last 5 years. So while vibing to the track, we knew Pato was
the perfect fit. As the songs captures the perfect blend between dancehall
music from Jamaica and the Afro-beat sounds from Africa taking the world by
storm.”
An all around labor of love, all artists involved gained worldwide success on
their own merit, and genuinely enjoy being representatives of each others
country, and musical genres. "It’s
truly an honor when we can work with our peers in the music industry around the
world and see their professionally first hand. Though he has become a giant of
an artist in Nigeria, Pato is extremely humble and while filming the video in
Nairobi, Kenya it would seem like we knew each other for years by the way we
clicked. We are looking forward to sharing more music from our new album coming
later this Spring and hope the world will love the musical journey we will be
taking our fans on. Jah Bless!" - Peetah Morgan
Filmed in Nairobi and Masai Mara, Kenya, the video is giving viewers an insight
into Brand Kenya
and the Nairobi Experience. Directed by Jordan Hoechlin and
Mojo Morgan with production for the video made possible by CTBC Music Group,
Island Vibes Coconut Rum, Bonfire Adventures, Onyx Lounge, Tribe Hotel, J
Wonder 21, Eden Mara Camp, Village Market, Mario Tours and Roya Entertainment,
"Pay Attention" featured four elegant timeless beautiful models
provided by an agency owned by supermodel by Ajuma Nasenyana.
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