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Thursday, December 31, 2020

You Are the Moment 2021 Is Waiting For!

We all have moments!  That moment when you knew 'this is the career path for me,' or 'this is the person I will spend the rest of my life with' or better yet, this place (city, town, country) is where I am supposed to be.'  These are all 'moments.'

When God created you, YOU became a moment.  You became an energy that is absolutely needed and wanted on this earth.

2021 needs several moments.  Twenty Twenty-One needs you.  Be it.  Be every one of those moments that this year needs you to be.  #LoveYou! 

Follow me on Facebook:  Natasha Von Castle
Follow me on Instagram:  @thesonicexecutive


Sunday, December 27, 2020

Michie Mee's 'Bahdgyal Revenge!'

Michie ‘BahdGyal’ Mee, Canada’s Queen of Hip Hop, has graced us with an 18-track album entitled ‘BahdGyals Revenge’ and this is a body of work you must hear.  

Michie’s greatness has always been her pen, when it meets paper, when it meets the recording booth, when it meets the dopest beats which leads to this album and the world stage.  Gifting us with Hip Hop interlaced with Dancehall and Reggae as well as Rock n’ Roll (track 15 “What You Talkin’ Bout”), Michie’s revenge is the absolute statement that Hip Hop is not dead.  No disrespect to Rappers, Trappers and those in between.

The Queen’s voice comes after the announcement by Chuck D (track 1 “Intro”) who confirms Michie’s genres of Hip Hop, Reggae and Rock n’ Roll.  Mich takes a moment to lyrically lay the foundation of how she arrived where she is (track 2 “Forgot About Mich”).  After that, it is straight cruise control on her sonic highway.

“Made It” featuring Tonya P pays homage to Michie’s hometown of Toronto, and “BahdGyal Bubble” brings out the hardcore attitude of Dancehall that tumps through the psyche of anyone who thinks that we cannot throw-down north of the border.  Remember, Toronto has the largest Jamaican population outside of New York and Michie is proud to represent that.



Bringing her roots from Jamaica to the fore, “Whey Mee Get It From” honors the Mothers before her.  Artists such as Sister Nancy, Rita Marley, Judy Mowatt, Lady G, Marcia Griffiths, Spice Official, Carla Marshall and Sister Carole paved part of the road Michie has traveled.  Paying respect to these Ladies and more shows the level of respect the BahdGyal has for fellow Queens in Reggae and Dancehall.

Where there is a Queen, you will find a King which makes me appreciate the song “Love.”  The album version is a 2020 upgrade from the original acoustic version released in 2011 (don’t get it wrong, both versions are straight fire).  Lindo P perfectly compliments Michie’s flow who shows a vulnerable side of women – the ones who on rare occasions admit to wanting and needing love.  If black love needed a sound, this song is it.

The album ends with “Made It” (Remix) featuring Kenny Cee.  Although Michie performs this song with Tonya P (track 7), this version ends with heavy elements of Soul that allows Kenny’s lyrics to shine like the beacon of light they are intended to be … yes life will get tough and throw curves but we have to be strong and survive.  That is Michie’s ‘revenge;’ she is strong, and she survived.  Peep her album cover art ... see that single rose growing through the concrete!

Wait ‘til you see what comes next! 

Connect with The Queen on IG @michiebadgyalmee

Stream Bahdgyals Revenge on Spotify:  https://open.spotify.com/album/3iqxsmcVilI19SYpSqVEfu

Sunday, May 31, 2020

Queen Ifrica - I Can't Breathe (Lyric Video)

The lyrics to Queen Ifrica's song "I Can't Breathe" are so moving and fitting for the times we are in.  

This song comes from Queen's album Climb which was released in 2017.  At that time, the world was upset over the senseless killing of Eric Garner.  Today, the song has become an anthem of sorts because of the senseless killing of George Floyd.  They say the message is in the music and that expression couldn't be more right.

Ifrica is known to make music that provokes consciousness.  This song is no different.

The lyric video below is one interpretation of the lyrics, and was created by the L3 Magazine team.  If you agree or disagree, let me know in the comments.

Bless up,
Natasha




Follow Queen Ifrica on Instagram @queenifrica
Follow me on Instagram @thesonicexecutive

Thursday, May 7, 2020

Let's Talk Success - GOVANA - HAMANTS CONVO PT 2 Ft. MOOVEMENTZ

Are we ready to talk about the success that the sharp-suit wearing Dancehall star Govana is having with his HAMANTS album?  Are we ready to talk about the brilliance in his marketing strategy regarding the ongoing conversation about 'Keisha?'  No?!  Ok cool.

Let's keep the convo at the 1.2 Million streams his video has received in 4 days.  I've said it before and I'll say it again ... Govana easily is en-route to Dancehall artist of the Year.

P.S.  Keisha ... yuh really bad like that fi real or is it Govana?!


Saturday, May 2, 2020

Monday, April 20, 2020

420 Celebration with Busy Signal "Hot Spliff!"

Dancehall super star Busy Signal reshares his 2017 hit record “Hot Spliff” for fans worldwide celebrating 420 today!

Demonstrating his lyrical prowess, Busy tells several tales within the song, and does so by bending words and phrases. The curves of his words combined with his intonation and delivery give fans a memorable sonic experience that keeps this record on repeat. In the first verse, Busy DJ’s the lyrics “memba one time gone / before yuh link wid Lang / yuh haffi link wid Nuffy fuss / nuh fih fuss / yuh nuh fih fight / yuh nuh fih fuss / before yuh tun ah big dawg / yuh was a puppy fuss / puppy fuss / stop fight dih yutes and say dem nah fih buss / nuh fih buss / mind dem send you to dih dust-to-dust….” 

The music video to date has more than 845,000 views / streams on YouTube.  It was produced and directed by Dameon Gayle for Warrior Films JA.


Produced by Turf Music Entertainment, the riddim was especially created for the artists flow.  Interweaving some elements of Hip Hop, the production outfit used a fattened baseline that rides just below the dulled cowbell in unison with Busy as he delivers his lyrics.  Reflecting upon the time the record was made, Busy said “This is one of my favorite ‘Spliff’ chunes because of the many references made in the song.  People really have to pree this to appreciate all that is being said.”


March 2020, Busy Signal was named Dancehall artist of the Decade.  The prestigious accolade came via the IRAWMA Awards and voted on my industry notables.  The Awards body recognized the considerable contribution Busy has made to Reggae, Dancehall, Soca, Reggaeton, Country and Hip Hop.  “It is very difficult for an artist to contribute to so many genres, and have a name so recognized across all platforms, but Busy Signal did that, and continues to do that” says multi platinum selling and award winning Rellee Hayden from A-Team Music Group.  “I’ve produced records for Spragga Benz, Gyptian, 50 Cent, Red Hot Chili Peppers and so many others, and I can tell you that Busy is really that talented, well known, and well respected in all genres.”

Spex Da Boss from G 98 FM agrees that Busy Signal’s song choice for the 420 celebration, “Hot Spliff,” is a good one.  “Here in Canada, we take Cannabis seriously.  This song is one of those songs that you cannot listen to ‘one time’ and move on.  This is a song you have to have on repeat; his lyrical references are dope and deep.”   

“Hot Spliff” as well as many songs from Busy Signal’s catalog are available for stream on the artists YouTube page here:  https://www.youtube.com/channel/UClNCIJZI3zfnuL7MD_q75Fg

Fans can stay up-to-date with all things Busy on Instagram @busysignal_turf


Tuesday, April 14, 2020

Tamo J Makes OnStage Debut with Nigel Staff from Ruff Kutt Band!



Upcoming star singer Tamo J made his national and international debut via Winford Williams and the popular television show OnStage.

Introduced to the OnStage audience by world-renowned musician Nigel Staff, Tamo J made a lasting impression.  The unmistakable clarity of Tamo J’s voice carried through the studio, and across TV and smartphone screens worldwide.  The artists sound and image explained why several in the music fraternity feel he is ‘ready for the big time.’ 

Nigel described the star singer as “a prolific songwriter with an excellent personality.”  Nigel went on to say “he checks most of the boxes so far that makes a consummate artist.  We’ve been doing work with Jeremy Harding and his management company which includes noted attorney at law Chris Townsend, A&R Cara Vickers and industry professional Kizzy Reynolds.”

During the interview, Tamo explained his birth in music.  “I started singing at the age of 6, it sounds cliché but it’s true, I started singing in the church.  In 2013, I started doing some writing and singing for the legend Mikey Bennett and I never looked back.” 

Winford, who is a fan of Tamo J’s music pushed further asking Tamo J to “talk about your success so far.  What has done the best for you?” Tamo J replied “my most successful track so far is “Victory” produced by Damage Music as part of the Conquest Paradise riddim released last year.  Africa, the US, Europe and the UK have given it exceptional radio play.”

Tamo J’s music can be streamed on YouTube, Spotify and Apple Music.  His newest single, “African Bad Gyal” is available through VPAL and ready for pre-order on all digital platforms with a release date of April 17th, 2020.

Winford reflected on the times we are living through saying “this song is right for the moment, we will have the ‘Victory.’”   


Watch the full interview and performance with Nigel Staff, Tamo J and Winford HERE