Hyundai
and The Recording Academy® announce the launch of the third annual
GRAMMY Amplifier® - an innovative, online music
initiative aimed at mentoring emerging artists and providing them the
opportunity to elevate their careers by showcasing their talent. As of January 28th, featured on
the front page of the Grammy Amplifier page is Jamaica’s own Raging Fyah!
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| Raging Fyah Featured on Grammy Amplifier |
Three-time GRAMMY® and
Brit winner Mark
Ronson will
serve as the 2015 GRAMMY Amplifier Ambassador alongside this year's program
curators – current 57th GRAMMY nominees The Band Perry and Ziggy Marley, and
singer/songwriter Allen
Stone. The ambassador and curators will vet talent via
online submissions and select the program's three winners who will individually
be awarded one of the following prizes: (1) a studio recording session with a
GRAMMY winning producer; (2) filming and starring in their own music video with
a noted director; or (3) securing an opening spot for a noted musician and/or
at a music festival.
"We couldn't be more
excited to continue our dedication not only to the GRAMMYs but to the
celebration and support of making music," said David Matathia, Director,
Marketing & Communications, Hyundai Motor America. "The
Amplifier program and our partnership with the GRAMMYs allow Hyundai to
celebrate innovation and creativity through a truly unique and inspiring
platform."
Artists can begin entering
submissions on January 27th at GRAMMYAmplifier.com.
Based on their track plays and social media "amplifications," the top
25 finalists will be brought together for a GRAMMY Amplifier mentorship experience.
The top 25 will then be whittled down by program curators to a short list of
finalists, at which point the program ambassador will select the final three
winners and align each of them with one of three top prizes.
The new GRAMMY Amplifier
website will go live January 26th and
will feature the debut of the mentoring session video series. The
episodes document the year-long learning experiences of the 2014 winners and
include footage from a studio session with Ronson, the experience of performing
on the road as opening act for Allen
Stone, and conceptualizing and filming a music video under
the guidance of industry professionals.
The 2015 GRAMMY Amplifier
program marks the start of a newly inked three-year renewal between Hyundai and
The Recording Academy, again naming Hyundai the official vehicle partner of The
GRAMMY Awards. In addition to a new Hyundai commercial scheduled to debut
during the 57th GRAMMY Awards television
broadcast, Hyundai vehicles will be featured on the GRAMMY red carpet, GRAMMY
Celebration® after-party, in addition to a Hyundai
fleet of vehicles chauffeuring talent throughout the week.
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