Canada’s Reggae Songstress Ammoye debuts her music video for
her #1 hit single “Sorry” at Rum Diaries (368 Bayly Street West), Ajax’s
premiere location for Caribbean entertainment and cuisine which is located in
the heart of the city.
On Thursday June 23rd Ammoye will be center stage
for an intimate and interactive evening with fans as she shares her experiences
of filming the music video at various locations in her home city of Toronto,
and the reasons why the song resonates with so many people.
The video debut and launch is a part of Durham’s Caribbean
Festival week which showcases the best Caribbean talent at a series of calendar
events preceding the annual parade.
Speaking to colleagues in Jamaica while at Taxi Recording
Studio’s in Kingston, Ammoye shared “I can’t wait for everyone to see my music
video. It was shot at landmarks such as
Lula Lounge in downtown Toronto, and along our famed waterfront. A lot of love went in to making ths video
which I want the world to enjoy.”
Shot and directed by Donovan Drummond from Blakk Beat
Productions, the concept of the video sees Ammoye performing the hit single on
stage, then transitioning to her personal life in which she’s just had a heated
argument with her partner for which she has to apologize. The singer emphasizes the words “sorry baby …
I apologize” which are difficult words for some to say.
The single was included on Ammoyes Mixtape Enter The
Warrior-Ess which was hosted by Natural High Music from Jamaica. The single will be included on Ammoye’s
forthcoming album The Light which includes recordings with Taxi Studio’s Sly
Dunbar, Penthouse Records’ Donovan Germain and Grafton 2 Studio with Mikey
Bennett. All three producers are award
winning and have created long lasting careers for several stalwarts in Reggae
and Dancehall. Ammoye is confident she
will be included in that echelon.
Ammoye, a two time JUNO Award nominee for Best Reggae
Recording has previously released albums Haffi Win with Rise Ashen and Baby
It’s You produced by Kemar McGregor.
About Ammoye:
Ammoye Sings of love, life
and justice. She is a Lightworker and
Soul Rebel. Ammoye’s name is inspired by the Italian word for love which
is what goes into her music, and is a reflection of how audiences respond to
her whenever she performs.
Rooted in Reggae and an
appreciator of all genres of music Ammoye effortlessly glides from Reggae
to Dancehall and Dub, to Gospel and Soul.
If the track is right, you can also hear Canada’s Songstress perform to
Hip Hop and R&B with breathtaking ease and presence. Her phenomenal single
and video, “Radio” enjoyed extensive radio play worldwide and thousands of
impressions on social media. The song charted
in the U.K. on Galaxy Gold Radio.
14 world renowned Sounds will take the stage which includes
Stone Love, Body Guard, Kingston 12 with Shinehead, Metro Media, Mighty Crown,
Fire Links, Tony Matterhorn, Renaissance, Massive B, Soul Supreme, King Addies,
Banky Hype, Nexxt Level and Road International.
