MaddSpider Productions begins 2015 with the release of their
new riddim, Sunshine State which features performances from established
Dancehall artists including a surprise feature from the hit duo Born Jamericans
– Notch (Horman Howell) and Edley Shine (Edley Payne).
Purposely playing on the expression Sunshine State, both
Jermaine ‘Froggy’ Lawrence and Ashanti ‘Taranchyla’ Reid named the riddim to
give light to the fact that there are several positives to Dancehall despite
some of the negatives we hear in the news.
They also pay homage to the state they live in, Florida, which is often
referred to as the Sunshine State. “Coming
from Florida, we get a lot of sunshine and a lot of energy from the huge
Caribbean population here. We also have
a lot of talent that is based here, so calling the riddim Sunshine State made
sense because it’s everything we are!”
The 12 track riddim compilation features performances from
Delly Ranx, T.O.K., Ce’Cile, Wayne Wonder and more and was recorded in Orlando,
Florida and in Kingston, Jamaica. Using modern
music elements and borrowing slightly from the EDM genre, the riddim stands out
as its BPM is at 78 which is very unusual for productions today. Most fall in the 90 to 100 BPM range. “Slowing down the riddim was important to us
because it allows each artists performance to resonate with listeners. When the BPM is slower, the vocals are more
clear” said Froggy MaddSquad, one half of Madd Spider Productions.
Dancehall’s badgyal, Ce’Cile recorded the song “It’s Yours”
on the riddim and said “the moment I finished recording my song, I told my
manager and Froggy that this is going to be a hit for me. They agree and so do a few trusted DJs I’ve
allowed to hear it!”
Making its debut via ZJ Liquid on Zip FM, the feedback was
immediate and good. “The listeners like
the riddim and like that it stands out from all the other riddims being
produced. It’s Dancehall and it’s
crossover so it works for everyone.”
About MaddSpider
Productions:
Formed in 2009, Madd Squad Productions is based in Orlando
and has been producing for their label, and for individual artist release. Riddims such as Hot Water, Basik Instink,
Island Breeze, Not Tonight, Double XL, Coconut Water and more have earned them
the respect of their peers and have made them two of the most sought after
producers. Their projects have been
featured on iTunes and consistently receive radio play from international markets
– the UK to Australia to North America to Europe. They currently work with Shaggy, Machel
Montano, Kranium, and Collie Buddz, and have produced for Buju Banton, Gappy
Ranks, ZJ Liquid, Wayne Wonder and more.
