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Sunday, June 14, 2015

Is Reggae Dead or Dying?

So an argument (meaning a train of thought) is making its’ rounds that Reggae is dying or is dead.  This line of reasoning bothers me for so many reasons; I won’t bother or bore you with my complete line of thought but will summarize like this:  if Reggae is dying, why are there so many new bands entering the Reggae market every day … who are NOT from the Caribbean? 

If Reggae is dying, why do hundreds of thousand even millions of people attend Reggae Festivals / concerts events every year?  If Reggae is dying, why do music video’s in the genre rack up millions of views – most recently the success of MAG!C’s song “Rude?”

If Reggae is dying why is Bob Marley still on the Rolling Stone top 10 list of greatest selling artists of all times (while alive and after he passed)?  Why do tourists from around the world flock to Jamaica to experience the culture (which is definitely a part of the music) and the Bob Marley Museum?

Anyone who says Reggae is dead or dying is trying to feed a machine that doesn’t exist.  Reggae is more alive than any other genre of music.

In comes the musical ting called Reggae Rock Riddim produced by Busy Signal and the team at Turf Music Entertainment!

Using overtones of Country with a sweet piano skank and subtle riddim guitar, Busy and team makes the riddim sing to the point that, as an on air personality, you will want this playing under your voice when you talk to the people.  That’s in addition to you playing all the chunes on the riddim which features:  Mink Jo, Christopher Martin, Jr. Daine, Kananga & Gottyo, Lutan Fyah, Mr. Diamond, RC and Romain Virgo!

Don’t sleep, hesitate, pause or even blink your eye with this riddim; and please, whatever you do, don’t say you didn’t get it!

© Natasha Von Castle 2015



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